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Bulk
MMS allows content
providers to send MMS
messages directly to end users,
routed through
it2sms
Gateway.
The
end user receives an MMS
message on their handset
that in effect contains a URL
pointing to
it2sms
Gateway where the multimedia content
is downloaded from. The end user
bears the cost of downloading the
multimedia content.
The
Bulk MMS service
can be used to send MMS
messages to end users on any
network. However, Bulk MMS
uses fixed numeric sender ID.
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