Bulk MMS allows content providers to send MMS messages directly to end users, routed through it2sms Gateway.

The end user receives an MMS message on their handset that in effect contains a URL pointing to it2sms Gateway where the multimedia content is downloaded from. The end user bears the cost of downloading the multimedia content.

The Bulk MMS service can be used to send MMS messages to end users on any network. However, Bulk MMS uses fixed numeric sender ID.